Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle's Laura Florence to Fuse Media's Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it's easier said than done.
08 Apr 2024
What do Walmart's recent acquisition of Vizio and rumors of Amazon Prime absorbing Freevee tell us about the state of the FAST ecosystem? How can companies like Tubi and Fremantle optimize their FAST offerings in a shifting media landscape? Tubi's Sam Harowitz and Fremantle's Laura Florence offer their takes in this discussion with Media Cartographer Evan Shapiro at Streaming Media Connect 2024.
03 Apr 2024
Live sports is the last appointment viewing left in the media world, but meanwhile, chaos reigns in the realms of licensing and rights and the ability of streaming consumers to access the games they want to see. AWS Head of Sports Julie Neenan Souza, ViewLift VP Chance Mason, and Altman Solon Director Matt DelPercio discuss the current state of sports media in this clip from Streaming Media Connect 2024.
01 Apr 2024
How close to obsolescence is AVC in 2024, with AV1 and other more efficient and increasingly well-established "emerging" codecs like VP9 and HEVC on the rise? Meta's Hassene Tmar, Netflix's Andrey Norkin, AMD's Sean Gardner, and Help Me Stream's Tim Siglin weigh in during this clip from Streaming Media Connect 2024.
29 Mar 2024
The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.
04 Apr 2024
Today, we are seeing a similar conglomeration of features and abilities in today's production hardware, enabling one person to "do it all!" This begs the question: Should you do it all?
26 Jan 2024
There can be little doubt that live sports streaming has a lucrative and dazzling future. But first, it needs to get past the Tone Test stage.
26 Jan 2024
The revolutionary change over the past 10 years has made production technologies accessible to teachers and even students. And 4 years ago, of course, almost everyone was forced to rely on educational video to keep schools asfunctional as possible. Today, we can identify several use cases of teacher-produced educational video that are particularly effective.
26 Jan 2024